100% Pure Italian Extra Virgin Olive Oil


Il Divino Olive Oil

Il Divino Olive Oil

Project Details:

Client: Dennis and Kumiko, California, USA

Date: August 2016

Style: Niche ecommerce site

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Theme: Divi by Elegant Themes

Child Theme: Rise and Shine by Elegant Child Themes

When Dennis requested a quote for his Italian Olive Oil product I immediately fell into nostalgia reminiscing my many childhood summer holidays around Italy and the Tuscany region. I was transported back to the glorious taste of pizza, pasta, garlic, basil and, of course, the magical taste of real Italian Olive Oil, with everything!

My response clearly resonated with Dennis as, happily, he chose us to redesign his existing Shopify website. Although Dennis had never used WordPress before, we provide videos and written tutorials for all our clients new to using WordPress, so that changing platforms need not be so intimidating.

Using the Divi Theme was a no-brainer and the Rise and Shine child theme we chose by Elegant Child Themes offered the kind of visual representation that I just knew would work well for Il Divino.

Whilst we did not use all the excellent functionality that comes with Rise and Shine, mainly the reservations and menu plugins, I felt the styling and page layouts were perfect for sharing Dennis and Kumiko’s journey to bring IL DIVINO Olive Oil to market.

“I could go on and on about so many positive details associated with our new website coming to fruition, but I will simply say that each step in development and the final product greatly exceeded our expectation. We love our new website! And even now that our website is ‘Live’, Amy continues to immediately answer all email questions I have and provide me excellent training in WordPress.”

Dennis Ashworth

Owner, IL DIVINO Olive Oil

Project Feature: High Quality Imagery

With a new brand design for the 2016 Olive Oil bottles, our brief was to move over to WordPress and create a design that matched the new look. The vector graphic in the contact section of the Rise and Shine Child Theme by Elegant Child Themes jumped out at me and inspired a search for a similar style image of Tuscany and Olives, and the imagery process started form there.

Sourcing high quality imagery that complemented the brand was key to transforming a functional site into a site with some ‘wow’ factor.

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Project Feature: Responsive Design

Selling the product involved installing the #1 plugin WooCommerce. One of the best features of this child theme are customised WooCommerce pages, including the Shop, Cart and Checkout.

Due to more complicated shipping rates we opted for the premium Table Rates plugin to easily configure a variety of shipping rates depending on the cart contents.

We test every page and post across a variety of portable devices to ensure the entire shopping experience is one of joy, no matter how you choose to browse the website.

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