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Project Details:

Client: Cannabox, USA

Date: December 2016

Style: Niche ecommerce site redesign

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Theme: Divi by Elegant Themes

Child Theme: Anthem By BeSuperfly

Cannabox is a monthly subscription service and was using the Avada WordPress theme. Michael hired us to redesign the site to make it more modern and clean, with parallax scrolling sections and clear calls to action.

Whilst we could have improved the look of the site with Avada, we suggested switching to the Divi Theme and we imported a few select sections only from the Anthem child theme by BeSuperfly.

Michael was already pretty savvy with using WordPress and plugins, and opted to use the Full Width Header Extended Plugin to create the hero section on the homepage, to great effect.

The content was already very good so we worked on converting the pages over to Divi. We created a new style guide for colors, fonts and icons, plus hero background images. We think the subtle changes are a vast improvement, but only time will tell. That’s where Divi Leads is a huge benefit of Divi. You can easily A/B split test almost anything on your site, enabling you to refine your content to maximize conversions.

“Thank you for introducing me to DIVI, it’s on a whole new level compared to Avada. It was a great choice for my specific needs.” Michael Berk

Owner, Cannabox


Project Feature: From Avada To Divi

Both Divi and Avada are high-quality products that’ll appeal to those who want the freedom to create any kind of website they like while enjoying a vast selection of professional pre-built demos and layouts on offer.

Both Divi and Avada are, of course, solid themes, and which one is actually the best choice for your own project will likely come down to deciding which of these two incredible themes offers the various features you require.

Project Feature: Ecommerce

Cannabox was already using the #1 ecommerce solution for WordPress, Woocommerce. We redesigned the product layout to full-width, with higher quality resolution product imagery for the Outlet shop grid.

We added some CSS to tweak the font and price sizes and colors to make them pop, plus customized cart and checkout page layouts too.


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